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  • ALICE IN WONDERLAND | CROSS NETWORK EVENT

    ABC, ESPN AND ABC FAMILY

    By | January 28, 2010

    ABC, ESPN AND ABC FAMILY VIEWERS ARE HEADED DOWN THE RABBIT HOLE

    EXCLUSIVE FIRST LOOKS OF “ALICE IN WONDERLAND” TO HIT THREE NETWORKS STARTING JAN. 31; CROSS-NETWORK STUNT CULMINATES WITH HUGE SUPER BOWL SPOT FEB. 7

    60-Second Custom Spots to Reveal Never-Before-Seen Footage of the 3D Motion-Picture Event of the Year; In Theaters Nationwide March 5, 2010

    BURBANK, Calif. (January 25, 2010) – Walt Disney Studios Motion Pictures is teaming up with sister networks ABC, ESPN and ABC FAMILY for a week-long, cross-network extravaganza that will send viewers straight down the rabbit hole with “ALICE IN WONDERLAND.”  The stunt provides 60-second first-looks customized for each network, all of which will air between Jan. 31 and Feb. 6, 2010.  Featuring exclusive, never-before-seen footage from visionary director Tim Burton’s 3D theatrical motion-picture event, the first looks will culminate with a spectacular Super Bowl spot on Feb. 7, 2010.  Entitled “Tick-Tock,” this action-packed spot features intense imagery and a few surprises from Burton’s Wonderland.

    “We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures.  “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following.  Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”

    FIRST LOOK SCHEDULE

    ABC
    “Desperate Housewives,” Jan. 31, 9/8c
    “The Bachelor,” Feb. 1, 8/7c

    ESPN
    2010 NFL Pro Bowl, Jan. 31, 7:20ET
    NBA NUGGETS/LAKERS game, Feb. 5, 10:30ET

    ABC FAMILY

    “Greek,” Feb. 1, 10/9c
    “The Parent Trap,” Feb. 6, 8/7c

    Cross-network promo spots for the stunt begin on Jan. 26, 2010.

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