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  • And Now a Word from Our Sponsor | Review

    By | May 6, 2013

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    Director: Zack Bernbaum

    Writer: Michael Hamilton-Wright

    Starring: Bruce Greenwood, Parker Posey, Callum Blue, Allie MacDonald, Rhys Ward, Allison Dawn Doiron, Howard Rosenstein, Natalie Radford, Jamie Spilchuk, Paul James Saunders, James Wallis, Garth Mercer, Rachel Wilson, Jessica Harmon

    Adan (Bruce Greenwood) may have disappeared from the advertising world but he is still a [M]ad man in his mind. Unable to speak without parroting advertising slogans, Adan finds himself relegated to Karen’s (Parker Posey) hospital. Now a hospital administrator, Karen studied advertising at some point in her past, and is an admirer of Adan’s work. Her past hero worship of Adan somehow convinces Karen that it would be a great idea to take this certifiably crazy man into her home where she lives with her stereotypically disrespectful teenage daughter, Meghan (Allie MacDonald). Hilarity ensues. Okay, maybe not.

    For the most part, Zack Bernbaum’s And Now a Word from Our Sponsor plays the satirical card with a totally straight face. This is not a goofball comedy about a man who speaks only in slogans. Despite the nonsensical absurdity of it all, And Now a Word from Our Sponsor opts to take the path of a dysfunctional family drama. Adan goes from suffering the brunt of all of Meghan’s hormonal teen rage to becoming a father figure to her — unfortunately, the arc of their relationship makes no sense at all. All the while, Karen tries to protect Adan from the maniacal plans of his ad firm’s interim C.E.O., Lucas (Callum Blue). She soon discovers, however, that Adan is beyond protection simply because he cannot communicate what he wants. Adan is obviously not mentally fit to run the firm, but does he really want to pass the torch to the cartoonishly conniving young Brit? Probably not, but we’ll never know what he wants.

    It is difficult to ignore the ancestral lineage between Adan and Being There‘s Chance (Peter Sellers). Bruce Greenwood is certainly no Peter Sellers, but he certainly pulls off a character who has been so immersed in the world of television that it influences the way he communicates with the world. Being There and And Now a Word from Our Sponsor both serve as social commentaries with similar messages, essentially we are becoming so overly reliant on television that it is turning us into pop culture zombies. We have more fulfilling relationships with our televisions (and computers) than we do with other human beings. We would rather watch our favorite television programs than converse with family and friends. We are addicted to television and it is consuming our brains.

    Rating: 6/10

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