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  • And Now a Word from Our Sponsor | Review

    By | May 8, 2013

    ANAWFOS

    Director: Zack Bernbaum

    Writer: Michael Hamilton-Wright

    Starring: Bruce Greenwood, Parker Posey, Callum Blue, Allie MacDonald

    Karen (Parker Posey) works in fundraising at a hospital and happens upon a patient, one Adan Kundle (Bruce Greenwood), an advertising guru that speaks only in commercial slogans. Adan needs help with his issue, and Karen agrees to take in Adan until a place opens at the local home for…people with issues. Karen is cautiously optimistic regarding her guest, but her daughter, Meghan (Allie MacDonald), believes that a crazy person has moved in, and Meghan does not like crazy people. To complicate matters, all is not well between Karen and Meghan, and with Adan added to the mix, their lives are likely to take on all kinds of strangeness.

    Meanwhile, Adan’s advertising agency, Kundle, is sans their idea man (Adan) and that is good news for Lucas Foster (Callum Blue), the evil ad guy bent on overthrowing Adan and becoming the next CEO. Adan’s woe will inevitably spill over into the lives of Karen and Meghan, testing their resolve and forging new relationships.

    And relationships, namely that of Karen, Meghan, and Adan, are what drive And Now a Word from Our Sponsor. Parker Posey pairs nicely with Greenwood, though her comedic flair is played down in this film, something that surprised me considering her past roles. Posey’s character is focused more on the relationship with her daughter, Meghan, and less with being hilarious, or attracting a man like Adan Kundle. Instead, Karen and Adan begin with a subtle attraction that builds slowly throughout the film, but never works itself into a foamy lather, which is a relief, as the foamy lather would have likely sunk this boat.

    Adan’s affliction is the primary comedic element in And Now a Word from Our Sponsor, and Greenwood works his way through the film delivering ad slogans with a jaunty kind of stoicism that’s enjoyable. He never lays it on too thick, and sprinkles the film with enough well-known corporate catchphrases to have you chuckling and wondering if he’ll ever escape his advertising miasma. With the ad slogans aside, some of Greenwood’s best work in the film revolve around his reaction shots, his expressions conveying a kind of playful oblivion, but always with a twinkle in his eyes to let us know he is not as crazy as he seems.

    And Now a Word from Our Sponsor is director Zack Bernbaum’s first major film, and it’s an excellent first effort. Bernbaum and writer Michael Hamilton-Wright crafted a story that is engaging and well-paced, with actors chosen to accentuate the story, rather than being picked merely to hike up box office revenue. It’s a film with a fairly generic build, but a quasi-romantic comedy that’s far better than most. You won’t find any surprises or big reveals in And Now a Word from Our Sponsor, but if you’re a fan of this genre, or better yet, a fan of Bruce Greenwood and Parker Posey, this is fresh ‘n’ easy summer fare you’ll enjoy.

    Rating: 7/10

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